Abstract:

It is possible to observe crisis periods during which public statements, press conferences and statements that are made on the social media make the crises period longer and increase its effects instead of turning it into an opportunity throughout the management of the crisis. The main idea of the article is the assumption that one of the biggest realities as an underlying reason of not planning and conducting the crisis management in a better way is the wrongly fictionalized communication strategy and the reason behind the entropy and misperception coming as a result of it is the hermeneutic problems.  The main difference between what is presented and what is perceived as reality and a message seems to be the basic effect and a dynamic that plays a role on the transformation of the collective paradigm, growing of the crisis and becoming a more common and structuralized concept. Sentences or objects that are wrongly made in the public statements and press conferences at the very beginning of the crisis management period cause hermeneutic problems and prevent the perception leading so that it transforms the crisis into an inevitable process. Hermeneutic perception can be explained as the most important and basic reason of the effects that the crisis creates which can be found on the basis of many crises and undesirably grows based on the meaning attached. For this reason; in the first section hermeneutic is focused and in the second section both hermeneutic and crisis management are evaluated by real life examples.

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