Özet:

The television date is considered as the key date of changes and conversions in the communication date. Television, which is seen as an extension of radio and cinema, has experienced major technological transformations along with the technology that has evolved from the early years of its invention to the present day. The ability of television to easily adapt to developing technology has led it to a major industry over time, as well as the possibility of displaying much better quality images to the audience, as well as the ability to address different target audiences along with different program types and content has led it to an important place in life. Therefore, television is one of the most important tools of inter-community interaction. Because the mass media tracking does not only provide the audience with different types and programs with fun time, it also creates a cultural awareness of what they need to think about. In the form of this consciousness, the most effective medium of mass communication is television.  The media-oriented public communication tools that are widely used, such as newspapers, magazines, have first left their place to the radio with the development of technology. Radio broadcasts, as an auditive public communication medium, have come to us as a turning point in the point of reaching the promises of candidates directly to the target audience in the election campaigns. Then, especially after the Second World War, only seven to eight years after the rise of television broadcasts began to take advantage of television in the election campaigns. Since radio broadcasts discovered before the topic of how influential television is in political communication campaigns, the development of television broadcasting and technology has led to developments not only sociological, cultural, economic, but also in political communication.