Özet:

Television has held an important place in people’s lives as a means of mass communication for a century. Technological developments in the communication field have transformed television broadcasting along with the Millennium. The proximity of television to the internet, the development of the infrastructure and hardware capabilities in the television field has enabled a large amount of television content to be produced, the content produced has met with the audience on different screens and on different platforms. The Big Data is used to analyze the attitudes and behaviors of the viewers in the environment in which television content is multiplied and diversified and to meet the content with the right target audience. In the study; the effects of Big Data on the developing and changing television broadcasting have been discussed by an argumentative method. In this context, the Big Data applications in the television field are still insufficient, but it is believed to have a positive impact on the activity of reaching and holding the target audience.

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