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  Citation Number 7
 Views 49
 Downloands 12
Siyasal İletişim Kampanyalarında Televizyonun Kullanımı: 2018 Yılı Başkanlık Seçiminde Televizyonda Yayınlanan Reklamların İncelenmesi
2019
Journal:  
TRT Akademi
Author:  
Abstract:

Televizyon tarihi, iletişim tarihindeki değişim ve dönüşümlerin kilit tarihi olarak kabul edilmektedir. Radyo ve sinemanın bir uzantısı olarak görülen televizyon, icadının ilk yıllarından günümüze kadar gelişen teknolojiyle birlikte teknik olarak büyük dönüşümler yaşamıştır. Televizyonun gelişen teknolojiye kolay uyum sağlayabilme özelliği, onun zamanla büyük bir endüstri hâline gelerek, izler kitleye çok daha kaliteli görüntüler sunma konusunda imkânlar sunmasının yanı sıra, farklı program tür ve içeriklerle birlikte farklı hedef kitlelerine hitap edebilme yetisine sahip olmasıyla da hayatın içinde önemli bir yere sahip olmasına neden olmuştur. Dolayısıyla televizyon, toplumlararası etkileşimin en önemli araçlarından biridir. Çünkü kitle iletişim araçları izler kitleye farklı tür ve programlarla yalnızca eğlenceli vakit sunmamakta, aynı zamanda neler hakkında düşünmeleri gerektiği konusunda kültür bilinci de oluşturmaktadır. Bu bilincin oluşmasında ise en etkili kitle iletişim aracı televizyondur.  Gazete, dergi gibi yaygın olarak kullanılan basın-yayın odaklı kitle iletişim araçları, teknolojinin gelişmesiyle birlikte yerini ilk olarak radyolara bırakmıştır. Radyo yayınları işitsel bir kitle iletişim aracı olarak, seçim kampanyalarında adayların doğrudan hedef kitleye vaatlerinin ulaşması noktasında bir dönüm noktası olarak karşımıza çıkmıştır. Sonrasında ise, özellikle İkinci Dünya Savaşı’ndan sonra televizyon yayınlarının yükselişe geçmesinden yalnızca yedi-sekiz yıl sonra seçim kampanyalarında televizyonlardan yararlanılmaya başlanmıştır. Televizyonların siyasal iletişim kampanyalarında ne derece etkili olduğu konusu öncesinde radyo yayınları tarafından keşfedildiği için, televizyon yayıncılığının ve teknolojisinin gelişmesi yalnızca sosyolojik, kültürel, ekonomik olarak değil aynı zamanda siyasal iletişim konusunda da gelişmeler göstermesine neden olmuştur.

Keywords:

Siyasal İletişim Kampanyalarında Televizyonun Kullanımı: 2018 Yılı Başkanlık Seçiminde Televizyonda Yayınlanan Reklamların İncelenmesi
2019
Journal:  
TRT Akademi
Author:  
Abstract:

The television date is considered as the key date of changes and conversions in the communication date. Television, which is seen as an extension of radio and cinema, has experienced major technological transformations along with the technology that has evolved from the early years of its invention to the present day. The ability of television to easily adapt to developing technology has led it to a major industry over time, as well as the possibility of displaying much better quality images to the audience, as well as the ability to address different target audiences along with different program types and content has led it to an important place in life. Therefore, television is one of the most important tools of inter-community interaction. Because the mass media tracking does not only provide the audience with different types and programs with fun time, it also creates a cultural awareness of what they need to think about. In the form of this consciousness, the most effective medium of mass communication is television.  The media-oriented public communication tools that are widely used, such as newspapers, magazines, have first left their place to the radio with the development of technology. Radio broadcasts, as an auditive public communication medium, have come to us as a turning point in the point of reaching the promises of candidates directly to the target audience in the election campaigns. Then, especially after the Second World War, only seven to eight years after the rise of television broadcasts began to take advantage of television in the election campaigns. Since radio broadcasts discovered before the topic of how influential television is in political communication campaigns, the development of television broadcasting and technology has led to developments not only sociological, cultural, economic, but also in political communication.

Use Of Television In Political Communication Campaigns: Investigation Of The Advertisements On Television In 2018
2019
Journal:  
TRT Akademi
Author:  
Abstract:

Television history is considered to be the key date of changes and transformations in the history of communication. The television, which is seen as an extension of radio and cinema, has undergone technically great transformations with the technology that developed from the first years of its invention to the present. The ability of the TV to adapt easily to the developing technology has an important place in life with its ability to address different target groups, together with the different program types and contents, as well as offering opportunities to present much better quality images to the audience. cause. Therefore, television is one of the most important tools of inter-communal interaction. Because mass media does not only offer fun time to the audience with different genres and programs, it also creates cultural awareness about what to think about. The most effective means of mass communication is television.             The mass media, which is widely used in the media, such as newspapers and magazines, has been replaced by radios, with the development of technology. Radio broadcasts, as an audio mass communication tool, have emerged as a turning point for the candidates to reach their target promises directly in the election campaigns. Afterwards, only seven to eight years after the rise of television broadcasts, especially after the Second World War, television campaigns were used in election campaigns. As television broadcasts were discovered by radio broadcasts prior to the issue of how effective television broadcasting campaigns were, the development of television broadcasting and technology was not only sociological, cultural and economic; it also led to developments in political communication.

Keywords:

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TRT Akademi

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Ulusal

Metrics
Article : 417
Cite : 1.588
TRT Akademi