Özet:

The direction of the thoughts of individuals and society in the desired way has been possible for centuries through the propaganda technique. In propaganda, the method of influencing the thoughts of individuals by individuals, from the past to the present, is widely used, especially in the political field. In the propaganda, as the individuals who want to be influenced are included in a crowd, the public communication means, which are the easiest and most accessible way to reach the crowd of thought to be adopted, have always been preferred. In the past more traditionally called radio, television, and newspapers were preferred for propaganda purposes, but today these tools have been replaced by digital media and tools called the new media. Today, propaganda is made in the most accessible way through social media. The developments in communication technology have changed the communication environment and the tools, and the use of these tools has also expanded. The virtual environment, which replaces traditional mass communication means, is seen as a very suitable place for propaganda. Advertising, marketing, and propaganda used for more political purposes have been able to find themselves more frequently and easily in digital environments. The digital spaces that enable multiple communication have provided a new environment to propaganda techniques in order to speed up the reach, influence, communication with the targeted mass by an individual or group from each section to another individual or audience and to infiltrate it. The aim of the study is to study the transformation of the political communication process, propaganda and the concepts of digital propaganda that are more frequently found today, performed in the virtual environment and aimed at reaching the public through the social media platform.

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