Özet:

With the increase in the number of higher education institutions and the increase in the number of students, the student’s national or international university options are also increasing. Among the reasons why students prefer the university has become important the positive reputation and perception that the universities create over their active students, graduates and the public. Therefore, it has emerged the need for higher education institutions to pay more attention to the subject of corporate reputation management in accordance with specific strategies to educate qualified students and be among the universities that are highly preferred by students. This thought is one of the first steps that can be taken by movement to reveal the current situation and to learn the thought of the active students. This study aims to identify the levels of reputation against the universities of students involved within a state university and studying at the Faculty of Sports Sciences. The study included 130 women and 174 men, with a total of 304 students participating voluntarily. During the process of data collection, the "Science Management Scale" developed by Balay, Rock and Lightning (2017) and created by researchers, the "Personal Information Form" was used. In the analysis of the obtained data; frequency and percentage analysis to determine the socio-demographic characteristics of the participants, T-test and one-way variance analysis (ANOVA) have been implemented in order to learn the perceptions of the students of the Faculty of Sports Sciences towards corporate reputation management. As a result; in the perceptions of the students of the Faculty of Sports Sciences towards the reputation of the higher education institution they study, gender, age, section, class variables are identified significant statistical differences throughout scale or in various subdimensions, while only in the variable of the type of learning has not been found any difference.

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