Özet:

Social media, which has become a normal part of our lives, has become an important and effective mechanism in which many traditional identities are converted or redefined. The motherhood identity, which is a more cultural identity, also benefits from this transformation. The aim of this study is to reveal how different dimensions the motherhood gained through social media, how much the traditional mother-child relationship has changed. In this context, five Instagram users have studied the mother’s share of pregnancy, birth and postpartum periods. According to the findings of this study in which social maternity is studied, it has been found that women are trying to create a virtual identity based on excellence through their children, that new-born followers are very interested in the virtual phenomena, and that maternity and mother-child relationship are also gaining new dimensions.

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