Özet:

The features of social network sites, such as photo, video, text and content sharing that have laid the groundwork for the widespread use of these sites. Today, applications such as Instagram, Snapchat, and Facebook are the most popular social networking sites. Self-presentation is made in 24 hour time zone with the feature of story in these applications. How individuals build their self and how they realize their self-presentation are researched in the study. In this framework, Goffman's Radical Impression Theory is the basis of his work. According to Goffman, while individual represents his or every performance, he or she idealizes performance in order to gain likes of followers. The individuals share the story in the way that they show or present themselves on Instagram. Therefore, which tools are used in the social media’s self-presentation and the formation of self are investigated. The study includes the groups that are thought to live within the boundaries of Turkey and share active "story" in Instagram social media practice. These groups are new mothers, new wives, multi-viewers, protesters, wealthy people, shopcholiks, happy people, dishonest and mothers of children. 18 profiles that share stories between 30 April and 10 May 2017 are analyzed in the study. The theory and methodology of the work will sort out to explain the structure of the Instagram social network, to find out in how circumstances people use it, to investigate the tools that are used to create the story, and to describe what the images mean in the presentation of the self.

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