Özet:

In the last century, revolutionary developments in mass communications have revealed new means of communication known as social media. Thanks to the advances in information and communication technologies, new social spaces are emerging, and new digital identities can be formed, or old identities can be re-produced in a new place. Facebook, in particular, has become the only mechanism for the production and re-production of new and old identities on social media. As it is known, the identity is one of the most resistant identities in the Middle East. Urbanization, modernization and rapid technological change have forced the neighbors to a series of changes in both rural and urban areas. In this context in today's Turkey there are visibility and representations on social media tools such as Facebook, this traditional identity can be reproduced in a virtual place. This visibility and representation has revealed sociological phenomena such as tendencies such as re-tribalism in the digital environment, digital socialization and politization. This study aims to explain how the associates adapt to the processes of technological change and development seen in the respective mass communication means. According to this purpose, the representation of the members of the associate on Facebook, the objectives of the members of the associate to get together on Facebook, the links established with the associate geography in the new place and the mechanisms of the reproduction of the associate on social media have been investigated. In this context, the research has studied the membership of friends in social media pages, their sharing, the reconstruction of interaction and communication with each other and the representation of the identity in the new virtual space and their belongings to this identity. For this purpose, research-quality research techniques have been used, digital documents have been analyzed and obtained data have been analyzed.

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