Abstract:

Graphic design training is one of the basic structures of the process of typography teaching. The student understands the typography classes and the letters and writing systems within the historical development process. With the use of the text as a design element, it can learn and distinguish the development stages of typography according to different periods and patterns. In this learning process, the student also recognizes theoretically hundreds of different writing characters and uses them in their practices. The preference of these characters by the designer, which each is included in a different type of writing classification, is closely related to the content of the topic. Each character can find an emotional state expressed through the call, a business hand or the subject content it represents. Therefore, one of the important elements that determine the effect of the design in visual communication is the preference of the content-suitable writing character. This research aims to identify the orientations of graduate students who receive graphic design training in writing character selection according to different subjects and content. In this context, a data collection tool has been developed to be distributed to students. The data collection tool contains 20 questions containing specific concepts, facts or types of activities. The additional document with the questions contains a list of 20 different types of text. Students are asked to mark their number in empty boxes by selecting the writing character they think will visually express the concept, fact or type of activity in the question from the list. The student can match a source with more than one question if he wishes. The guidelines of students, determined by the measurement tool, are summarized using visual statistics. Research findings in a way reveal the level of awareness of students about typography with a significant weight in graphic design education. For a graphic design student using typographical elements in each project, the choice of text characters that suits the content is very important. As texts can be edited together with images, the meaning in the message can only be loaded as typographical editions. Therefore, the correct and effective transmission of the message to the other side in the visual communication process is closely related to the choice of the font appropriate to the content. Given the above, it is believed that access to visual statistics on the basis of the empirical data obtained from graphic design students will provide guidance information in the decision-making processes of typography teaching.

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