Abstract:

“Black Swan”, which refers to unpredictable and unforeseen events despite analyzing risks, has academically become a remarkable metaphor worldwide that was brought to the literature by Taleb (2007). However, the topic has received little attention in Turkish literature so far and has not been scientifically studied. In this regard, this study has been carried out within the purpose of being fulfilled a clear need of research specifically in Turkish literature and offered a new perspective to managers via appropriately managing black swans that is a noteworthy point in the strategic management process. For this purpose, it has been seen in the study that the matters such as being avoided unrealistic expectations, developed strategies via clearly determining and understanding of the space of possibilities in the planning and managing risks, analyzed both internal and external environment via being aware of black swans for preventing black swan blindness, formulated strategies within the awareness of taking into account every possibilities via avoiding the creation of strategies with dogmatical perspective, and open for positive black swans and taken necessary measures via behaving proactive to negative black swans have been remarked.

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