Özet:

In the present day where cultural interaction is intense, one of the most important management issues for companies operating in different countries is the management of cultural differences. Sustainability and competitiveness of organizations in the global sense depend on their consideration of cultural elements, understanding and respect for the beliefs, norms and values of their employees, customers, suppliers and collaborators from different cultures and also their sensitive approaches. Consistent policies to be followed a the leader in the global environment will are of great importance for the establishment of an organization culture that respects different cultures. Examining the management of cultural differences; this study aims to analyze variables creating cultural differences on the basis of various models and the GLOBE Project via a literature review and to present certain suggestions for today’s business world members in the context of global leaders.

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