Abstract:

In this study, which uses descriptive analysis, it is aimed to present a general evaluation of the role of advertising as an effective tool in the dissemination of consumption cultures. Within this aim, consumer society, consumer culture and the functions of advertising within consumer culture; it has been discussed with the views of various thinkers. In a society where consumer culture dominates, it seems that various ideas about advertising are adopted. As a general evaluation of the study, advertising plays an important role in the dissemination of consumption cultures as part of the process of meaning. Advertising is far beyond the traditional role of sales promotion. Advertising is active in spreading a particular culture as well as in selling, informing and persuading functions. Advertising with the signs and symbols is both making product introduction and creating fake needs. This situation fuels consumption and makes advertising an important tool to increase the effectiveness of consumption culture.

Keywords: