Özet:

Today, where competitive market conditions dominate, it has led to the birth of new forms of information and information technology. Brands use advertising and media as an effective tool to differentiate from their competitors and advance them has also led to a change in the art world. This change has led to a change in global interaction and network culture and contemporary art practice, in addition to the possibilities offered by traditional media. In the postmodern process, artistic creativity can be effective not only in the creation of art products but also in the marketing of art and products. The relationship between mass culture and consumption based on technology has held an important place in everyday life. Similarly, the development of art mass communications and consumption culture has made the difference between art and consumption, which has become important for contemporary art. In the study, how the possibilities offered by the media and advertising are mixed in the art, the art of the media art has been discussed in different dimensions. An integrated method has been selected to concrete this relationship and to support it with data. There are also examples in this context. In order to draw the framework of the relationship between advertising and art, it was necessary to stand on the relationship between advertising, art, media art while criticism of media art and contemporary art was made.

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