Abstract:

The Internet is a rapidly evolving communication tool in the historical process. In a short time it has become part of our daily life; sending e-mails, surfing on the internet, scanning words on search engines, creating profiles on social networks and expanding our group of friends, making real shopping from virtual stores, it has become our daily ordinary actions. The potential of the Internet in terms of advertising was shortly discovered, and in 1994 the first banner advertising was released and the internet advertising began to flourish. With the rapid development of the Internet and Internet advertising unparalleled to the professional organization and standardization problems, the diversity of continuously renewed internet advertising types has been added; a chaotic situation has emerged in which the applicants and publishers self-defined standards. This study identifies problems related to internet advertising, and in the framework of the developments a current classification recommendation on the subject is presented.