Abstract:

The websites have an important place in the marketing activities of travel agencies. While websites provide travel agencies with direct access to their consumers, they also increase their cost and efficiency. Consumers are searching for accurate, high quality, comprehensive and personalized information on their websites, and they provide purchasing decision-making processes in this direction. In this study, the websites of travel agencies operating in the province of Ankara have been examined by content analysis method. In the study, the website of 870 accessible travel agencies was evaluated by dividing into various categories and subcategories. The research finds that travel agencies are inadequate to offer different language options to consumers, use social media tools to support their websites, and have more room for promotions and discounts within sales holding tools. It has been found that they have very little room for web sites applications such as "Live Assistant", "User reviews" and "Frequently Asked Questions".

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