Özet:

A lot of information can be learned on the Internet. The accuracy and reliability of the information learned from the Internet is important in this sense. Hospitals play an important role in getting accurate and reliable information to individuals. Today, institutions and organizations communicate with their target audiences and using traditional means of communication as well as social media tools. The importance of how hospitals that contribute to the increase in health readiness communicate with their target audiences and how they maintain this communication. It is especially important for the institutions that serve in the field of health to share information in the field of health, disease, conscious nutrition on social media for the creation of a healthy society. Social media also provides advantages to public relations practices with its fast and low-cost features compared to other mass communication means. In addition to this, it provides the opportunity to learn about the thoughts of the target audience that guides organizations to use social media tools. In this context, the subject of the study is how public and foundation universities associated hospitals use social media. The Facebook accounts of hospitals have been examined by the content analysis method and the information obtained afterwards has been evaluated. As a result, it has been determined that most public university hospitals do not actively use social media. The users have been found to share more content such as advertisements, hospital studies, congresses, seminars, the foundation university hospitals actively use social media and share more information about health. The foundation university hospitals also benefit from the dual communication feature of Facebook, the public university hospitals use Facebook only for information sharing purposes, and do not communicate with their followers.

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