Özet:

In today’s circumstances, the increase in the number of competitors in the markets forces to fight with all the instruments in their hands. This situation has faced with the fact that some non-material abstract concepts are important to ensure competitive superiority. In this context, the intellectual capital representing the conversion of the value for the business of all the persons and organizations in which the enterprise possesses and is in a relationship, and the corporate reputation concepts representing the form of perception in the eyes of the stakeholders of the sum of these values. The study was conducted by examining the concept of corporate reputation and literature related to its components.

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