Atıf Sayısı
6
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75
İndirme
38
In the recent century, it is assumed that one of the most important indicators of firm’s market value are intangible assets. There is quite a lot research in literature investigating the impact of corporate reputation, which is valued as one of the main intangible asset of a firm, on financial performance, stock price and firm value. In this research, the portfolio return of The Most Admirable Companies of Turkey published by Capital Journal from 2000 is compared to the market return from 2008-2014 and Fama French three factor model is deployed for the analysis. Also one sample t test is deployed to investigate the results’ statistically significantly. The findings confirmed the hypothesis that corporate reputation affects the financial performance positively for the given period and data set.
In the recent century, it is assumed that one of the most important indicators of the company’s market value are intangible assets. There is quite a lot of research in literature investigating the impact of corporate reputation, which is valued as one of the main intangible assets of a firm, on financial performance, stock price and firm value. In this research, the portfolio return of The Most Admirable Companies of Turkey published by Capital Journal from 2000 is compared to the market return from 2008-2014 and Fama French three factor model is deployed for the analysis. Also one sample t test is deployed to investigate the results' statistically significantly. The findings confirmed the hypothesis that corporate reputation affects the financial performance positively for the given period and data set.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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