Özet:

The aim of this study is to identify the factors that influence children’s restaurants choices and to study the children’s impact on these factors and to figure out whether there is a difference between the demographic characteristics of children’s families and the factors that influence restaurants choices. The universe of research is made up of families under the age of six who have a little child. The research data was collected from a total of 400 participants through the face-to-face survey application and the easy sampling method. The data analysis used the frequency, percentage, average, factor analysis, Mann Whitney U and Kruskal Wallis H tests. Research findings show that children’s families have the characteristics of food, monetary value, restaurant characteristics, and child-friendly service factors in their choice of restaurants, respectively. It has also been determined that the factors affecting children’s restaurant choices differ in terms of age, education, profession, income, frequency of visiting the restaurant and the preferred type of restaurant.

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