Özet:

Restaurants that meet to needs of people not only nutritional needs but also other needs such as being with others, relaxation and socialization, must consider factors that affect customers’ restaurant selection for sustaining their status and enterprises to survive in a highly competitive environment.There are many factors that affect customers’ restaurant selection. So that, the purpose of this study is to identify factors which influence consumers when they select restaurants and also determinate whether there are differences between costumers’ characteristics and factors that affect customers’ restaurant selection. First class restaurants in Istanbul were selected for this study. In this study, questionnaire conducted between the months of April and July in 2013. Questionnaires were used for collecting data and 353 restaurant costumers responded to the study. For data analysis, Factor analysis, Mann Whitney U and Kruskal Wallis H methods were used. According to the results, “Restaurant Characteristics, Food and Beverage, Services and Denomination” are important factors when customers select a restaurant and there are differences between customers’ age, income, educational level, frequency of going to restaurant and customers’ restaurant selection factors

Anahtar Kelimeler: