Özet:

The study was prepared in the context of land point tourism, which is one of the varieties of non-material income tourism, to examine the steps that can be taken in order to transform the Madımak Hotel, the center of a radical attack in Sivas on 2 July 1993 into a universal and contemporary destination, and to determine the contribution of the destination considered to be created to the UNESCO concept of the Conservation of the Non-material Cultural Heritage. The UNESCO, which declares its objective of ensuring and preserving universal peace in the fields of science, education and culture; which also shapes the development of tourism, which is one of the effective concepts for achieving these objectives, signed in 2003 in Paris the Convention on the Protection of the Non-Thematic Cultural Heritage. He agreed in the General Conference; Turkey became one of the official parties to the Treaty, including in 2006. The preservation of the non-subjective cultural heritage is an understanding of the forming processes of verbal narration, exhibition arts, verbal traditions, festivals, rituals, public research, nature and universe studies and social practices. In 1993, the people who stayed for the Pir Sultan Abdal festivities at Sivas Madımak Hotel; with their efforts to enrich, preserve and maintain the values of the Love Tradition and Alevi Bektaşi Ritual Semah, which is currently included in the list of Non-Tematic Cultural Heritage; with their efforts to create new Non-Tematic Cultural Heritage objects, thanks to their work on many more art and scientific disciplines such as literature, poetry, painting, caricature, music, folklore, and the possibilities of creating a memorable place that can also be regarded as a tourist value, it is necessary to evaluate with a multidisciplinary approach. According to the Convention on the Protection of Non-Specific Cultural Heritage, which was announced by the UNESCO National Commission of Turkey, the objective of the creation of the museums and the relevant groups, communities and individuals and the transfer of materials from generation to generation, the subject of the transformation of the Sivas Madımak Hotel into a tourist destination; the black point tourism can be addressed by the study of the previously created universal and national scale sample destinations. Examples of destinations should be taken into consideration that they are only dealt with in the main tourism, but that the stages of cultivation are also valuable within the Non-Specific Cultural Heritage Protection Agreement. The difference of the memory place requested by the community to establish the Sivas Madımak Hotel with the name of the Sivas Madımak Hotel Museum in the example destinations created in the world history is that tourism is not only based on an event with attractiveness on the dark side, but also hosts an event that contains non-specific cultural heritage objects and a group of participants in the event mentioned. In the light of this information, in the universality of tourism, the work aimed at the conservation and enhancement of the Non-Specific Cultural Heritage that Turkey possesses in the continuous development, transformation and change; tourism teachings and social field research methods can be carried out. The proposed method of theoretical destination for the implementation of the idea and the idea proposed by the study will be provided; the elimination of the thought reputation loss of an important event including non-specific cultural heritage objects and the strengthening of the foundations of the concept of tourism based on international awareness and peace consciousness.