Özet:

With the Convention for the Safeguarding of the Intangible Cultural Heritage, which is prepared within the body of UNESCO, it is aimed to safeguard cultural heritage. It is advocated that the safeguarding of cultural heritage can be achieved by promotion and viability. It is thought that promoting the cultural heritage can be the solution to the uniformization problem in the culture that emerged as a result of globalization. Researchers in many disciplines are responsible for the viability and preservation of cultural heritage with the expression “guaranteeing viability” in the Convention. Cultural heritage is also an important issue for the tourism area. Many studies have been carried out in the field of tourism and cultural heritage in recent years. Culture, history and natural environment are the main sources of tourism. In order to alleviate the concerns regarding the commodification of culture and nature, there is a need to increase the cooperation of culture and tourism. In recent years, the World Tourism Organization has speeded up its activities in this direction and determined the principles of sustainable tourism. The World Tourism Organization has prepared meetings and organized reports on tourism and cultural synergy. With the development of responsible tourism understanding, it is aimed that the benefits to be gained from tourism will benefit all stakeholders by thinking about the next generations. It is tried to be emphasized that tourism is not just a consumption tool, it is a power that increases awareness of cultural values. Creating a cultural route evaluated within cultural tourism serves the purposes of protecting cultural heritage, knowing its value and keeping it alive as well as creating a tourism product. Cultural routes try to realize the promotion and promotion of cultural heritage in a sustainability approach. Turkey also signed the "Council of Europe Cultural Routes Program" aiming to ensure the protection and promotion of cultural heritage. There is a good deal of cultural potential that is flying under the program in Turkey. There are good examples in the world where cultural routes created and managed with the concept of sustainability are used to protect and sustain cultural heritage. It was observed that the areas that are not suitable for the cultural route, although they were put into practice, could not show continuity. When determining the routes, they should be selected according to the correct criteria. In this study, Evliya Çelebi's travel to İzmir was examined as a cultural route by using the "Cultural Route Evaluation Model" developed by Bozic and Tomic (2016: 28). Evliya Çelebi guides today's travelers with the writings about the climate, geography, structures, daily life and stories of the places that have traveled and traveled in a wide geography for more than 50 years in the 17th century. Preserving many historical artifacts in Evliya Çelebi's Seyahatname enables the development of the cultural route. Stories about natural beauty and talismans on the route create tourist attraction. In the cultural route evaluation model, besides tourism-specific elements, there are scientific studies, route-specific values, economic importance, precautions and protection measures. It was seen that Evliya Çelebi's İzmir journey is suitable for developing a cultural route according to all the elements that make up the cultural route valuation model. It is suggested that a consortium can be proposed to realize the Evliya Çelebi İzmir Route and manage it with a sustainable understanding. With this study, it has been emphasized that tourism can be a tool with the cultural route in the promotion and protecting of the cultural heritage.