The purpose of this study which examines the relationships among internal marketing, organizational commitment and job satisfaction is to examine the effect of internal marketing on academicians’ job satisfaction and organizational commitment in Turkey. For the aim, regression analysis was conducted on the data obtained from 228 academicians from universities in Turkey. The results of the analysis show that internal marketing has a significant effect on job satisfaction and organizational commitment. Moreover, job satisfaction has also a significant effect on organizational commitment.
Alan : Eğitim Bilimleri; Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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