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  Citation Number 48
 Views 73
 Downloands 46
İçsel Pazarlamanın Örgütsel Bağlılık ve İş Tatminine Etkisi
2008
Journal:  
Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Author:  
Abstract:

  The purpose of this study which examines the relationships among internal marketing, organizational commitment and job satisfaction is to examine the effect of internal marketing on academicians’ job satisfaction and organizational commitment in Turkey. For the aim, regression analysis was conducted on the data obtained from 228 academicians from universities in Turkey. The results of the analysis show that internal marketing has a significant effect on job satisfaction and organizational commitment. Moreover, job satisfaction has also a significant effect on organizational commitment.  

Keywords:

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Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Field :   Eğitim Bilimleri; Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Uluslararası

Metrics
Article : 414
Cite : 395
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