Abstract:

Consumption is no longer biologically based and has gained a status and show-based dimension. Consuming by showing and using social media tools while doing this are considered as one of the most important functions of consumption. The fact that Muslims do not avoid conspicuous consumption and adopt a secular understanding makes this area attractive to explore. This study investigates how religious inclination and social media use affect conspicuous consumption, and examines the conspicuous consumption trends of people with different religious inclinations and using social media for different purposes. As a result of this study, in which the online questionnaire was preferred as one of the quantitative data collection methods, it was concluded that the conspicuous consumption tendencies of individuals with internal and external religious inclinations differ, similarly, the purpose of social media use was effective on conspicuous consumption. In addition, it has been observed that the use of social media positively affects conspicuous consumption and there is a negative relationship between those who use social media for educational purposes and conspicuous consumption.

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