Abstract:

Marketing Mix are tools to cater value to target audience by understanding the actual market characteristics, without understanding the potential customer and having detailed information the offering won’t match the customer requirement and the efforts of the marketer will not be capitalised to succeed in market. Marketer need to understand the Marketplaces micro details with the help of various tools available STP, Approach and accordingly create the offering which will be right fit for the Market. In this paper researcher attempt to study the Marketing Mix of selected pharma companies and also try to figure it out what all difference the marketer tries to implement for different set of product Prescription Products and OTC Products, Researcher has used a Description research design to execute the research in more organised ways with sample size 1026 by using non-Probability sampling method to infer the physician’s perspective for marketing mix adopted by selected pharmaceutical companies. The finding of the studies revolves around the Marketing strategies deployed by the Marketer which at the end of the day encountered by the physician and how these strategies and applications are beneficial for companies to differentiate the different plan of action to cater the target audience in better way, The study attempts to clarify that the physician, Chemist and Medical Representative play crucial role in felicitating the sales of the Pharma product whether it could be Prescription products and OTC , various dimension have been coved in this study. The study covers Marketing Strategy and Branding aspects of selected pharmaceutical companies

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