Özet:

In today's digital era, businesses across the globe are leveraging various digital marketing and communication tools to enhance their online presence and reach out to their target audience effectively. Digital Marketing is adopted by every industry for reaching out to their targeted audiences in a timely and efficient manner. Pharmaceutical companies are also using Digital Marketing and communication tools. This study aimed at investigating the usage of various Digital Marketing and Communication tools among Indian and Foreign origin companies. A structured questionnaire was developed to collect responses from Medical representatives. 200 MRs were randomly selected from the social group of all India MR association. Out of these 200 total 157 responses were collected from Medical Representatives of Indian and foreign origin pharmaceutical companies. Analysis showed that there is significant difference in perceived effectiveness of Digital tools used for marketing and communications among Indian and foreign companies. The perceived effectiveness of Digital Communication Tools is greater than that of Digital Marketing Tools among both Indian and International companies

Anahtar Kelimeler: