Özet:

The sale of a product ends with the sales transaction but it is the point where the marketing notion starts. The marketer should ensure whether the customer is satisfied with the company’s product or not. Keeping this in mind the companies are giving more importance to customer satisfaction and every company is trying to satisfy and retain its customers. This study has been done to find out the satisfaction levels of distributors and service engineers of drip irrigation companies about their marketing mix. It further involves understanding their expectations for the improvements in the products and services. Researchers have collected the information from the distributors and service engineers for interpreting the characteristics based on which the service engineers feel satisfied. The descriptive research method is adopted to conduct this research activity. Primary as well as secondary data collection methods are used. Census sampling method used with two different Questionnaires for Distributors and Service Engineers from Malegaon, Kalwan, Deola, Satana City. The study also helps in understanding the expectations and satisfaction level for a given region which can be further studied for other regions or similar Agri based product companies.

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