Abstract:

Mass media is one of the primary environments in which public diplomacy, which is seen as a way of creating a positive image of the peoples and intellectuals of different countries and cultural attraction between countries, is maintained. Online news platforms, which are among these tools, are at the center of news production and distribution activities at the international level. While online news platforms allow the execution of journalism activities beyond the boundaries of time and space with their network infrastructure, they are preferred by the readers for reasons such as speed, the structure that allows interaction, easy accessibility and variety of content. The aim of this study are to reveal the framing of the news in Turkmen, Uzbek, Kyrgyz and Kazakh on the TRT Avaz’s website in the context of public diplomacy. In the content analysis for the news in four languages on the TRT Avaz’s website; It has been concluded that general news frames are about human and place interest and responsibility, and news about political/military and cultural public diplomacy are mostly included. In addition, the news intensely conveys monologue and short-term developments to disseminate information about countries.

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