Özet:

Public diplomacy is defined as a new dimension of traditional diplomacy in the international field and is a diplomacy tool that allows international actors today to influence their public and act in accordance with their own objectives. In this direction, the governments develop public diplomacy methods by taking advantage of the sports organizations that the public is interested and follows. The use of sports success as a soft power element in the international scale and the image that the states create in this framework influence the methods of the states to create and implement foreign policy. In addition to the advantages of our country’s geographical position, considering its profound historical accumulation of hostess to many civilizations, strong national bonds and leading position in the region, the aim of this study is to effectively and efficiently use sports diplomacy as a means of public diplomacy, taking into account economic, social, political and public benefits in the international field.

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