Abstract:

In recent years, especially the Islamic hotel concept is in a trend of increasing demand for tourism within the tourism sector. With the discussion of concepts such as halal tourism, halal food and halal tourism certification, investment in tourism activities towards Islamic religious beliefs has increased. In Turkey, according to their religious concepts, people called the conservative people according to their tourism preferences see the development of tourism activities. The number of hotels that are suitable for conservative tourists and they can take their holidays has begun to increase significantly. In this context, the desires and needs of conservative tourists differ from other tourists. When considering the tourism sector where competitive conditions are intense, the hotels that provide services and products in accordance with conservative tourists must be in accordance with this tourist structure. The products and services displayed indicate what the characteristics of the Islamic hotels have. The quality of all the services and products offered by the hotel companies is an important element in the hotel preferences of conservative tourists. Conservative tourists have a wide range of criteria in hotel choices, it is demonstrated by previous academic studies. However, it appears that tourists primarily evaluate some criteria when choosing Islamic hotels. The aim of this study is to determine which of the basic criteria to meet the expectations and needs of the conservative tourists who prefer Islamic hotels is more important. Classification according to the importance of the criteria will result in a significant decrease in the costs of Islamic hotels and will also benefit from meeting the wishes and expectations of the target audience. The study also revealed the basic criteria, "The Islamic Conditions of the Room (Kuran, Kabbalah, seccade), Being Alcohol-Free, Helal Food Certificate, Muslim Staff, Women-Men separate swimming areas, Islam-appropriate hotel management, Single Men Special Floor, Islam-appropriate Recreational Activities, Women Special Activities, Conservative TV Channels, Mosque". The analytical hierarchy process (AHP), which is one of the multi-critical decision-making methods, has been used in the ranking of these criteria according to the importance of the criteria. Some of the Islamic hotel managers in Antalya have been surveyed according to the AHP method. The results of the survey with the expert opinions were revealed by the analysis. The AHP methods were applied in the analyses, the Super Decision program and rankings were obtained according to the consistency rate of the survey and the importance of the criteria. According to the results obtained, the criteria "Alcohol-free hotel, halal food certificate and the Islamic conditions of the room" were determined as the criteria for the Islamic hotel selection. The results of the work are assessed from the point of view of the hotel companies that serve in the Islamic style, and the criteria determined are expected to be implemented in their according to their weights. It is believed that the data obtained will reduce the costs of Islamic hotels and will be an important source of information towards the expectations and needs of conservative tourists.

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