Abstract:

Social media is a new virtual area in which users express themselves and stay connected with other users. The social media that comes into our daily life with the Internet is increasingly sensing its importance every day. Social media also has a great role in communicating with people. Therefore, it can also be considered as a fact that needs to be studied in terms of internal communication. The aim of this study is to explore the role of social media in organizational communication. The study discussed how effective social media is in organizational communication. The universe of research is composed of academic and administrative staff working in four faculties from different fields within Suleyman Demirel University. No sample selection was made and the survey was distributed to all employees and 276 surveyes were collected that were suitable for analysis from employees. The results of the analysis found that employees most use Facebook and Twettir, that they think social media as an entity communication medium, that they think social media as a formal communication and virtual communication medium.

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