Abstract:

The rapid transformation of the digital age has changed and transformed public relations activities, as in every field. Recognition and promotion activities of institutions and organizations towards their target audiences need to be continued strongly in digital environments. In this context, institutions and organizations need to pay more attention to corporate websites, which play an important role in both promoting themselves and knowing their target audience. Corporate websites are a tool for all institutions and organizations that allows very fast communication with target audiences and is also controllable. When used effectively, this tool provides various conveniences to organizations, contributes positively to their image and helps them stand out in the competition. In this study, focusing especially on municipalities where mutual communication with the public is indispensable, the activities carried out by the municipalities on their web pages to get to know the public and introduce the institution to the public were examined. Considering the features that a good website should have, the web pages of Burdur's district municipalities were analyzed within the framework of the concepts of recognition and promotion, which are two important components of public relations. According to the results obtained, it has been observed that the web pages of the municipalities largely meet the necessary criteria in terms of formal features. While it was observed that the promotional activities were carried out at a sufficient level on the corporate websites of the municipalities, it was observed that the recognition activities remained at a low level and there were not sufficient applications for recognition on the web pages.

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