Abstract:

In this study, the influence in the whole world and in Turkey is felt intense in all respects, the global epidemic "Covid-19" process is trying to study online shopping behavior. The study, in the framework of the Expanded Online Shopping Admissions Model (GOAKM), assesses the impact of all variables on the intention to make online shopping, including the default perceived anxiety variable that affects individuals from different perspectives during the pandemic process. According to the results of the analysis of the data obtained from 655 people by the online survey method, the intention and impact of the concerns perceived on the purchase intention and attitude was not recorded. The quality of information, services and services perceived by online shopping platforms has been determined to be meaningful and positive on the ease of perceived use, the ease of use on the ease of perceived utility and the impact of attitude. The behavior to online shopping is among the findings that the behavior to online shopping explains the intention to buy by 50%.

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