Abstract:

Technological development increases the production of goods and services and makes easier accessing to these products and services of consumers. Competition emerging in this process necessitates that businesses value not only to production but also to presentation. Because, consumers have a quality that they have more information and demand more as parallel to the development in the communication space. For these reason, business have to adopt a customer-oriented production process. In recent years, important progresses in the health sector of Turkey have occurred. The number of patients who receive service from private hospitals is increasing day by day because of the health services which are cheaper due to scientific and technological developments, and legal regulations. Therefore, patient satisfaction in health care production process has become a matter of importance in terms of hospital management. In comprise of patient satisfaction, the behaviours and environments that the patients meet in the hospital are important as well as the received health care. This paper deals with the impact of patient welcome services to hospital reputation. The private hospital perception of those who receive the health care service from private hospitals in Turkey is studied depending on factors such as the physical environment, cleaning, and personnel behaviour. The data is collected through a questionnaire applied to the sample which reached by simple random method with volunteer interviewers in different city of Turkey. In the study, the first, patient welcome services in private hospitals are defined in four titles as “first welcome”, “hygiene and cleaning”, “doctor”, and “physical guidance”. Afterwards, impact of these factors on the private hospital perception of those who participated in the survey is analysed. Analyses indicate that “hygiene and cleaning” and physical guidance” factors have a more significant impact on the private hospital perception of those who participated to survey. On the other hand, “doctor” factor have a quite a little significant impact on total perception of those who participated to survey about private hospitals.

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