Abstract:

Abstract The growing participation banking market has captured a big momentum in recent years. This growth was also noticed by the public authority and public capital banks began to be included in the participating banking market. When the number of branches of participating banks within Turkey is observed, the Egean region is one of the potential areas that can be identified as the target crowd at the participating banking point. The aim of the study is to identify the factors that influence the preferences of the participating bank by age, income, gender differences of its customers and to contribute to the better recognition of the market structure of a region that the participating banks need to choose as a target. The scale applied to the participation bank customers in the Egean region resulted in cronbach's alpha, t-test, variance and correlation analysis to determine the reasons for the participation bank preference. According to the study, there are differences in the preferences of the participating bank according to the age levels of the participating bank customers. Also, on the basis of the sizes that are on the scale, there are different elements that influence the preference of the participating bank.