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  Citation Number 5
 Views 71
 Downloands 38
Rus Turistlerin Tekrar Ziyaret Etme Niyetlerinin Demografik Değişkenler Açısından İncelenmesi
2019
Journal:  
Türk Turizm Araştırmaları Dergisi
Author:  
Abstract:

Çalışmanın amacı, Alanya ve Kemer bölgesine gelen turistlerin tekrar ziyaret etme niyetlerinin demografik değişkenlere göre incelenmesidir. Araştırmada nicel araştırma yöntemlerinden alan araştırması benimsenmiştir. Turistlerin tekrar ziyaret etme algılamalarını ortaya çıkarmak amacı ile yapılan bu çalışmada Antalya da Alanya ve Kemer bölgelerini ziyaret eden 364 turistten anket tekniği ile veri elde edilmiştir. Veri analizinde tanımlayıcı istatistiklerin yanı sıra t-Testi ve ANOVA kullanılmıştır. Veri analizi sonucunda, turistlerin tekrar ziyaret etme algılamaları cinsiyet, yaş, medeni durum, gelir durumuna göre farklılık göstermezken, eğitim durumu ve destinasyonlara göre farklılık saptanmıştır. Eğitim durumlarına göre lisans eğitimlilerin, destinasyon olarak Kemer bölgesinin tekrar ziyaret edilme ortalaması daha yüksek bulunmuştur.

Keywords:

Rus Turistlerin Tekrar Ziyaret Etme Niyetlerinin Demografik Degiskenler Acisindan İncelenmesi
2019
Author:  
Abstract:

The aim of the study is to examine the intentions of tourists to return to Alanya and Kemer region according to demographic variables. The research is based on the methods of qualitative research. In this study, with the aim of revealing the perceptions of tourists re-visiting, data from 364 tourists who visited the Alanya and Kemer regions of Antalya were obtained with the survey technique. In data analysis, identifying statistics as well as t-Test and ANOVA have been used. As a result of data analysis, tourists’ re-visiting perceptions did not differ according to gender, age, civic status, income status, while different according to educational status and destinations. According to the educational conditions, the average number of licensed educators found to be re-visited in Kemer area as a destination.

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Türk Turizm Araştırmaları Dergisi

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Ulusal

Metrics
Article : 627
Cite : 2.243
2023 Impact : 0.435
Türk Turizm Araştırmaları Dergisi