Abstract:

In this study, it is intended to analyze the factors affecting the intentions of mobile banking customers in Turkey and the technology acceptance model (TKM) for the model created. In addition to the intention, attitude, perceived benefits and perceived usability variables included in the technology acceptance model, the objective norms, confidence and perceived risk variables have been added to the research model. The study has implemented the Structural Equality Model (YEM) with the data of 736 participants collected with the survey technique. According to the statistical analysis, the variable is the use-oriented attitude, which has a great impact on the intention of individuals to use mobile banking, and the priority factors affecting the attitudes of individuals are based on the benefit, confidence and ease of use perceived respectively. This study confirms that the model we have developed from TKM can theoretically predict the factors that affect the adoption of mobile banking by banking customers in Turkey.

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