Özet:

Today’s rapid development in communication and information technologies has also brought the speed in the process of globalization to gain impulse. This rapid globalization in the world also affects Internet banking, which is one of the locomotive elements of the alternative distribution channels in the banking sector. The aim of this study is to explore the effects of the perceptions of individual bank customers on the intention to use technology. The research has used the Technology Acceptance Model, which includes detected benefits, detected usability, detected system performance, detected personality and security, detected entertainment and behavior intention variables. The survey, which was prepared by incorporating materials adapted from the literature scan into the research, was applied to a total of 1080 bank customers located in Ankara. The study has shown a research model based on hypotheses based on the intentions of individual Internet banking customers to use technology. The statistical analysis of the survey data was made using SPSS Statistics 22 and SPSS Amos 21 Programs. The findings show that the intention of Internet banking customers to use Internet banking technology is determined by the user’s ease of use, the user’s benefit, the user’s personality and the security of the entertainment.

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