Özet:

Mobile shopping apps offered within the framework of mobile marketing activities are widely used by consumers. In this regard, the determination of the factors affecting consumers to make their decision to use mobile shopping practices will enable to develop those practices in accordance with consumers’ needs. In this regard, this study aims to study the factors that influence consumers’ adoption of mobile shopping practices. In the framework of the study, an extended technology acceptance model is achieved and evaluated by adding the variables of entertainment, innovation, confidence and satisfaction to the Technology Admission Model (TKM). In the study, the data was easily collected with sample and face-to-face survey methods. The data obtained were analyzed using detective factor analysis, reliability analysis, verifying factor analysis and structural equality modeling. The study found that the satisfaction variable was positively influenced by the perceptible benefits, innovation and confidence variables, and that the perceptible benefits, satisfaction, innovation and confidence variables were positively influenced by the behavioral intention variable.

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