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Konfeksiyon Sektöründe Müşteri Sadakatine Etki Eden Faktörler

2005

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İzmir İktisat Dergisi

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Bu çalışma, konfeksiyon sektöründe müşteri sadakatini etkileyen faktörleri, kişisel bazda demografik ve davranışsal farklılıklarla ilgili bu faktörler üzerinde müşteri görüşlerini ve sektörle ilgili müşteri sadakati algılamasını ortaya koymayı amaçlamaktadır. Bu amaçla, farklı yaş, gelir, meslek, medeni durum, eğitim düzeyi ve cinsiyete mensup 400 kişiyle yüz yüze anket yapılmıştır. Anket sonuçları spearman korelasyon, kruskal-wallis ve mann whitney-u testleri ile analiz edilmiştir.

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İzmir İktisat Dergisi

Field : Sosyal, Beşeri ve İdari Bilimler

Journal Type : Ulusal

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Article : 696

Cite : 6.485

2023 Impact : 0.367

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Konfeksiyon Sektöründe Müşteri Sadakatine Etki Eden Faktörler

2005

Journal:

İzmir İktisat Dergisi

Author:

Abstract:

Keywords:

Citation Owners

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To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

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İzmir İktisat Dergisi

Metrics

User Guide

Menu

Mendeley

Endnote

Konfeksiyon Sektöründe Müşteri Sadakatine Etki Eden Faktörler

2005

Journal:

İzmir İktisat Dergisi

Author:

Abstract:

Keywords:

Citation Owners

Attention! To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus AccessIf you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.

Similar Articles

İzmir İktisat Dergisi

Metrics

Attention!
To view citations of publications, you must access Sobiad from a Member University Network. You can contact the Library and Documentation Department for our institution to become a member of Sobiad.

Off-Campus Access
If you are affiliated with a Sobiad Subscriber organization, you can use Login Panel for external access. You can easily sign up and log in with your corporate e-mail address.