Abstract:

Employer brand places as the desired place to work and organizational commitment can be created through the employer brand. Employer brand has five dimensions. These; application value, interest value, development value, social value and economic value dimensions. In this study it is aimed at determining the effect of employer brand and dimensions on organizational commitment. In the research findings, it was revealed that some dimensions of employer brand had an effect on organizational commitment. It was found that the interest value dimension of employer brand had a significant effect on normative commitment and emotional commitment, which is one of the sub-dimensions of organizational commitment, emotional value, which is one of the sub-dimensions of developmental commitment, and social value dimension of organizational commitment, which was a significant effect on continuity commitment of the sub-dimensions of organizational commitment.

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