Özet:

Abstract Employees' work engagement level is an important factor affecting the performance of organizations. In this respect, it is vital to understand the factors that impact the engagement level, especially for labor-intensive businesses. In this context, the study examines the work engagement level of employees through employer brand image and perceived organizational support. A total of 332 valid questionnaires were collected from a group travel agency employees between September 2021 and February 2022 for the study that based on quantitative research methods. The research findings reveal that the level of work engagement of the employees is highly affected by the perception of organizational support and employer brand. The findings indicate that the development value and application value dimensions of employer brand perception have the most impact on the level of work engagement. In addition, the results reveal that the effects of perceived organizational support on the vigor and dedication dimensions of work engagement were significant. Finally, the effects of organizational support on employer brand perception were found to be highly significant for all sub-dimensions. The findings indicate the importance of organizational support and creating a positive employer brand perception in order to increase the level of work engagement.

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