Abstract:

Today, with the development of technology, the use of social media has entered our lives and has begun to be used for different purposes. Especially in the context of the convenience it provides in the field of entrepreneurship, social media platforms appear attractive to individuals who want to become entrepreneurs. Individuals with the entrepreneurial spirit use social media to implement entrepreneurial activities in accordance with their entrepreneurial personality characteristics and entrepreneurial intentions. The purpose of this research is to determine the impact of the use of social media for entrepreneurial purposes by university students on entrepreneurial intentions. Method- The sample of the study consists of 324 students at Gebze Technical University, which are easily obtained through sample study at different departments and different class levels. The data obtained, of course, has been kept for analysis with the SPSS statistical program. The findings - The results of the analyses were determined that the dimensions of social media use for entrepreneurial purposes, the dimensions of cognitive use and the dimensions of self-capacity and the intention of entrepreneurship had a meaningful and positive impact. The result. The use of social media for entrepreneurial purposes of university students increases their entrepreneurial intentions. The university’s young individuals, the social media is also exploring what they can do in relation to career planning that will guide their future, and especially influenced by previously done entrepreneurial studies, they are also trying to improve their entrepreneurial characteristics and use the social media for this purpose.

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