Abstract:

Our age is called the age of the internet and today’s societies are also part of the technological life everyday. Parallelly, political life, as the main subject of social media and television, began to influence the voter through these means of communication. As a result, the development of mass communication means has caused the political sphere to be influenced. The parties define specific strategies to gather the public around them and aim to influence the crowd in accordance with these strategies. As its supreme assistants, the classic television and social media (internet, instagram, twitter) are part of political propaganda. Through these two important means of public communication, the leader and members of his party aim to reach every part of society by effectively and through covered messages performing their own propaganda. The aim of this study is to determine how the political parties in Turkey influence the voter through the classic television and social media and what kind of strategies they are presenting when doing so. Specifically, when the research is done in 2019 local elections based on the parties voted by 7% and more, examples were given in the context of Ankara and Istanbul. As a theoretical framework of the research, literary scan will be done through the symbolic interactionism of George Herbert Mead, the dramatic method of Erving Goffman, the communication model of Harold Dwight Laswell, a political scientist and communication theorist. Keywords: propaganda, parties, election, classical television, social media, image

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