Abstract:

Television, electronic media and their political advertising have always had an important role in the election campaign for several decades. However, political advertising on television and electronic media during the election campaing are so boring. Music is one of the materials which diminishes negative attitude against political ads. Music brings emotional power, friendliness, wholesome, impressiveness and attractiveness to political advertising. This effect occurs both on global and Turkish political ads. Political music and musical politics have always had an important role since Antiquity, Central and West Asian Cultures, and Islamic civilization until democratic Turkish election and its’ political ads. In this research, six parties and their 31 spots were included. In conclusion first, one of AK Party’s ad and its’ music was founded very professional and persuasive. Second, other ads of AK Party, CHP and MHP ads and their music are turned out to be less profesional and persuasive. Third, other parties and their music are founded as non-professional and non-persuasive.

Keywords: