Özet:

Today, local, regional, national and international television media broadcasting around the world take advantage of the emotional impact of broadcasting and use the new environment offered by the new media to market global brands and connect with their consumers. Today terrestrial, cable or satellite systems, which were used to transmit broadcast content until the 1990s, have left their place to multimedia platforms such as Internet-based online, offline, uploaded, downloaded, narrow broadcasting or podcasts, with the digitalization. While these platforms offer publishers the ability to select audiences and digital measurement, they also provide the consumer with flexibility in terms of which media content they can access, when, how long and on which device. On the other hand, digital technologies facilitate the production, distribution, sharing and storage capabilities of digital content. In this process, the integration of new stakeholders is accelerating and new digital ecosystems are emerging in the publishing industry. In the study, traditional television broadcasting technologies and broadcasting systems transformed by new media were compared, and the technologies used in both systems were tried to be introduced by scanning the literature. The study reveals that television broadcasting technologies that have changed with the new media are faster, more economical and easily accessible, offer high image and sound quality, and provide significant gains to the audience with their interactive and asynchronous structure.

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