Abstract:

The study aims to determine the pre-buy expectations of tourist consumers visiting the seventh destination of Turkey’s many tourist consumer area, their post-buy assessments, their overall satisfaction levels and their intentions to re-visit the destination. The research analytics have found that the pre-buy expectations and post-buy assessments of tourist consumers at the destination are formed within the scale of accommodation and food services, transport services, general conservation and cleaning, tourist activities and attractions, hospitality levels and general tourist price levels. There has also been a high level of relationship between the general satisfaction levels of tourist consumers and the intentions to visit the destination again. As the satisfaction levels of tourist consumers are increasing, the intention to visit the destination is increasing, and the satisfaction levels of the destination are reduced, the intention to visit the destination is reduced.

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