Abstract:

In this study, the data collected from households with similar characteristics in 2012 and 2020 are intended to identify Adana’s household consumer behaviors and the changes in consumption patterns over the years. For this purpose, consumers living in the Adana province have been continuously studied their purchasing, consumption and post-buy habits, influential factors in the place of purchase preferences, services consumption trends, ownership rates related to sustainable consumption goods, sustainable consumption behaviors and media habits. The research was carried out in the four central districts of Adana, Seyhan, Çukurova, Heart and Sarıçam. In 2012 1222 and in 2020 1294 household data were collected. In the framework of the study, identifiable statistics on the changes in households’ purchasing and consumption behaviors were presented and these changes were interpreted in terms of socio-economic groups. In light of the 2012 data and the 2020 data, similarities and differences in consumer behavior have been discussed taking into account factors such as social change and technological advances. The research findings provide important indicators of consumer behavior of consumers living in Adana, business and public organizations operating in Adana.

Keywords: